AJ Hassan

AJ Hassan is an Emmy Award winning Executive Creative Director behind the widely recognized, purpose-driven Always #LikeAGirl campaign that challenged gender bias and captured +150 million views worldwide on YouTube and the Super Bowl stage. 

AJ partners with visionary leaders and teams to transform business and create cultural relevancy. Founder of Capital A Creative, AJ works as an Executive Consultant for industry leaders who aim to generate results through authentic audience insights, connection and impact.

Most recently as VP, ECD, AJ led all creative for R/GA Chicago where her team created the “Equality Can’t Wait” gender equity work in partnership with Pivotal Ventures, the investment and incubation company created by Melinda Gates to advance social progress in the U.S. This led to the creation of the "Equality Can't Wait Challenge" in partnership with Lever For Change and Pivotal Ventures, which recently awarded $40 million for big, bold ideas to expand women's power and influence in the U.S. 

On the innovation side, AJ and her R/GA team partnered with Pepsico to design and bring the Bubly sparkling water brand to market, now an over 100MM category leader.

Prior to R/GA, AJ was VP at Leo Burnett where she helped spearhead the Always #LikeAGirl campaign. To date, the campaign has helped redefine #LikeAGirl into positive, and collected hundreds of top industry awards, among them a D&AD Black Pencil, 14 Cannes Lions, including a Grand Prix, Glass Lion and Titanium, and the Emmy Award for Outstanding Commercial.

Creating social currency, conversation and impact is the hallmark of her work, spanning global partners such as Amazon, PepsiCo, P&G, Cleveland Clinic, Allstate, Mattel, Chase and Samsung.